People might watch a text such as Benefits Street because it relates to them in a way. People who would be in similar circumstances might end up watching the TV shows to see how others in the same situation as them are being portrayed by the media. Furthermore this would fall under personal identity because people would want to see how other people in the same country as them live their lives, as the TV show was set in UK.
Some people might have taken the preferred reading to this show as they would've agreed with the way the people in Benefits Street were being portrayed and they probably wouldn't be in the same situation as the people on Benefits Street. People who would have stereotyped people the same way as the producers of this show would have accepted what they were seeing and these views would've made people on the show seem lazy and opportunistic.
People who would've taken a negotiated reading to this might be people who sympathised with the people in Benefits Street. They might have only agreed with parts of the text or they wouldn't have been watching the show to decode the message behind it, they might just be watching the show as they would have come across it.
The oppositional reading would have been people who are in the same position as the people in Benefits Street. They might watch this show and disagree with the text completely, they might argue that what is shown by the producers isn't necessarily what they go through and they might even say that parts of the text has been constructed to negatively present people on Benefits.
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