Textual Analysis- Magazines

On this cover of Forbes magazine, we see a very consistent colour scheme of grey, white and black. These are very simple colours that aren't bright which indicates that the magazine itself is a high end magazine that's aimed at mature men from the ages 35-60 years old, who would be in the socio-economic group A. This is as this audience would be interested in what people like Warren Buffett and Jay-Z do to make their money. Also on the magazine, the cover lines that have been used suggest that the audience would be mature men of the ages 35-60 in group A because we language in the cover lines such as, 'A CONVERSATION WITH STEVE FORBES ON WEALTH '. This suggests that the audience of this magazine would be people who are interested in furthering their wealth.

The magazine cover uses quite mature font on all of the cover lines and the masthead. This type of font used on the cover lines and the masthead suggest that the audience of Forbes magazine would be people of a mature age, 35-60 year olds. Furthermore, the colours used on the cover lines and the masthead also suggest that the audience would be of a mature age. The look of the magazine cover itself is quite minimalistic which can be said it indicates that the magazine is upmarket, this is as it looks organised and there aren't cover lines scattered all around the magazine, adding to the mature feel of the magazine that would be expected from the audience.

The main image of this magazine also suggests the audience of the magazine. The use of Jay-Z, a well know figure from the Hip-Hop world, might attract an audience of the same age of 35-60 years old, but maybe a different demographic. This is as people from other demographics may aspire to emulate what Jay-Z has done, but they might not be from the typical audience that buy Forbes magazine.


On the main image of this edition of Forbes, we see Jay-Z stood slightly in front of Warren Buffett and he's looking confident, smart and serious. This gives connotations that Jay-Z is looking to claim authority in the world of business and is looking to make a statement, which is maybe why he chose to stand the way he did in front of Warren Buffett. Not only does the image give connotations that Jay-Z is looking to make a name for himself in the world of business but the cover lines used on the magazine indicate this too, ' HE'S ON HIS WAY THERE '. This cover line shows that Jay-Z is well on his way to becoming a well established businessman.
Furthermore on this main image, we see Warren Buffett positioned behind Jay-Z, looking much more relaxed and at ease. This give connotations that Warren Buffett is ready to take a step back as he's done well for himself, and let aspiring businessmen such as Jay-Z climb the ranks and take over.