Sexuality representation on TV adverts

I think that these days on TV adverts, both men and women have began to be over-sexualised so that people are more interested in the product/brand. There is one particular advert which I thought did this, Paco Rabanne's Invictus advert. In the advert they use a topless man and later on they use women who are only covered by a light throw over.

I think that this is a negative representation as its very much over- sexualised and sends mixed messages to younger people. Also it stereotypes women to be a certain way or convey them as sex objects because of the way we se them in adverts such as this, its not a true portrayal of men and women.

The models that are used are usually what people want to look like, not what they necessarily do look like. This paints an image in peoples head of what they should look like based on what they're seeing in these adverts, whether its an athletic toned body or a skinny waist and long legs. I think that this had to be identified because of the impact that it has on people who watch these adverts. People end up feeling pressured into looking like the people in these adverts that they see and it usually leaves some people going to drastic measures to get the body they desire.

I think that the producers behind this advert would have values such as; they need to be able to produce a certain image for products, also I think that they'd want to be able to make empowering adverts just like the one for Invictus. But I think that they might need to think about their values as some of them may portray misleading images/messages.